Business coaching refers to setting up a new way of learning and knowledge management that enables professionals to optimize their work and role within a company, in addition to attending to the achievement of goals and improvements in areas related to everyday life the same, as well as their general skills in the workplace.
In short, we can understand coaching as a phenomenon that serves both purposes related to the HR of an organization, as well as the specific work and personal environment of those who undergo the process, making possible the generation and transfer of knowledge in order to achieve the best version of a company and its components.
It is a process in which the setting of objectives must be carried out based on the aspects that the organization has determined that the person subjected to business coaching must strengthen in order to perform their functions as efficiently as possible.
For their part, the business coaching or mentor will be in charge of guiding the professional on the path of self-analysis, the discovery of their capabilities, and their involvement in the growth of the company. Therefore, the coach will be a person with vast experience in the field in which the organization’s activity is inserted, who will be in charge of advising, guiding, and serving as an example during this process.
Although it is not strictly necessary, given that a business coaching may have acquired extensive skills to perform this task throughout their professional career, it is recommended or at least guarantees a certain level of rigor in the performance of this activity, the fact that the coach or mentor has an official certification and is endorsed by a trusted institution.
What does business coaching really do?
The development of this work can last months and the trajectory that follows, normally, follows this pattern:
- Introductory session: Definition of the context and areas to work on.
- The coach or expert establishes, in the process of achieving the planned objectives, which aspects of the coachee’s life are most linked to or affect to a greater extent the capacities that they must develop. The aforementioned objectives must be specifically established and have a specific scope.
- Exploration of the situation from an ontological and/or practical plane, or a combination of both possibilities.
- After knowing, in general, the current antecedents and conditions, exploratory work is started, delving into the areas that the coach considers most relevant.
- Although it is a process that can take months, it is convenient to carry out control of the evolution and results of learning.
According to some experts, the efficiency of the coaching process is linked to coaching to the relationship that is established between the worker or coachee and the coach, with the intention of achieving an evolution of capacities and constant behavior, that is, that it is maintained at over time, thus transforming their quality of personal and professional life.
Who is the coaching for?
Although in essence, this practice follows a similar line of operation in all its versions, depending on the specific purpose for which the learning process is destined, they can be differentiated (according to the types related to the management of a company):
This type of coaching is aimed at promoting the efficient development of internal communication , optimization of work performance, empowerment and achievement of team goals, etc.
Ultimately, it is about training employees to become involved and commit themselves to positive group attitudes, resulting in better management of internal conflicts.
The goal of business coaching is to increase the performance of the staff within the organization in their daily environment.
The benefits of business coaching encompass the entire set of workers within an organization, regardless of the nature of their work or the department or hierarchical level to which they belong.
Organizational coaching is directed towards the function of involving and guiding its participants in the culture, politics, and organizational vision. Thus, this type of coaching focuses on solidifying in employees concepts and specific ideas of an organization, aspects related rather to the essence of the company that translates into perspectives and lifestyles in its workers who identify with the projection of the organization as an entity.
An example that shows the reason and the need for this type of training is reflected in the evolution of business systems in the style of work towards leadership compared to the traditional concept of the boss, the symbiosis between departments and the collaborative culture, human relations, commitment, and social responsibility, constituting transcendental areas in the management of a business. Each company configures its culture and seeks for its employees to identify with its vision.
Organizational coaching is developed in order to guide its staff, organization, and institution towards the consolidation of its social and cultural values and identification of its personnel with the philosophy of the company.
Executive coaching is defined in the work of redirecting the behaviors and professional capacities of intermediate or high command roles within the organizational level of a company, that is, it is oriented towards managers or professionals who have others under their supervision.
The objective of this kind of coaching is to achieve a higher level of productivity in their daily tasks, ability to manage work pressure and reconciliation of the personal and work environment . It seeks to improve and update the commitment to change behavior and role within the company.
In this sense, the effects that the coaching process has on the executive are configured at two levels :
In the first place, as coaching gives rise to a process of self-analysis, the internal reflection by the executive on the leadership behaviors that he has been adopting, promote rethinking other alternative ways of obtaining results, opening up new possibilities oriented to action.
Another advantage of resorting to executive coaching is the improvement in the efficiency, performance, and productivity of the organization, because it fosters values by which companies build relationships of trust, attitudes based on responsibility, and the commitment of their employees, which are they strive to orient their work towards the achievement of results.
Sales and Commercial Coaching
It allows participants to strengthen capacities related to active listening, skills related to communication, as well as power, focusing to establish joint, positive, and constructive benefits in commercial ties.
Well, you know what coaching is and what a coach does, did you find it interesting? Hope so. It is always good to know new ways to make our company a more efficient body.