Having decent business cards is something that many entrepreneurs or small freelancers do not give importance to, we have even met in more than one networking meeting where we have asked a professional for the card and their response has been: « It is that I don’t have … »
Having good, beautiful and cheap business cards today is easy considering the multitude of platforms and offers that exist in the market.
In this article we are going to explain how we design our clients’ business cards step by step.
Choice of format
Where will the cards go? Deliveries by hand? Will they be on a display in your office? Will they go double-sided or all the information on one side? Taking this into account, we will choose the horizontal or vertical format, as well as the size. The normal thing to do, so that they fit in any “standard” card holder, is to design them in a size of 85 x 55 mm, in horizontal format and with all the important information on the front face. This will ensure that your business cards fit anywhere and that all important information is visible.
Now, at Jennings Print we have designed business cards of all formats: longer, narrower, round or completely square like ours.
Making some unusual business cards, with a different format, will attract the attention of the person to whom you give it. Depending on the type of sector you belong to, this factor must also be taken into account.
Typography … I don’t read you!
Innovating with a modern typeface is fine, but be careful where you place it. For texts such as the address, emails and telephones, we advise you to use easy-to-read fonts, stick with or without serifs, but keep the same line with the rest of your corporate image. Pay special attention to font sizes and try to get everything aligned so that the information is graphically understandable.
If your corporate image has certain colors, the texts with the address and others can be put in dark gray or black, so that they have a good reading. Never use four-color colors for very fine texts, since you run the risk that the business cards are not well “married” and the texts do not read well. If you are going to put text in color, use spot inks (Pantone colors).
What colors should I use on my business card?
Normally the color in business cards is marked by the logo design. If your brand uses certain Pantone colors, use them for the design of your business cards. If your corporate image consists of a logo with many colors, you will probably have to print your cards in four-color (full color).
The higher the number of inks, the more budget you will have to allocate to printing your business cards, although with digital printing this problem has been solved and the difference between digital printing and offset printing is getting smaller and smaller.
It is very important that if you use large masses of color in your design, you first discuss this with the printer so that there are no re- tinting problems. The printer will also tell you that it is advisable to varnish the cards so that they do not lose color and do not stain the fingers when delivering them.
How does the graphic design of my business cards have to be?
Good business cards look good when the logo, the card details, the colors, and the sizes have a good design services agreement. It is useless to have cards with a very elegant silver stamping, if the texts are in white on a black background and are hardly read, for example.
Finishes to differentiate my business cards from others
From the choice of paper, you make, to whether you varnish them, or apply special inks, everything is important in your business cards. Printing some cards at home, on 90 gr paper and cutting them with the cutter is not a good solution. Go to a printer, talk to the printer or a graphic designer and they will explain all the options you have in terms of papers, inks and finishes. There are many offers on the market not to have good, beautiful and cheap business cards that represent you and differentiate you from others, don’t you think?
- At Jennings Print, in 90% of the cases, we design our clients’ business cards in a horizontal format, 85 × 55 mm in size.
- Try to put all the important data in the face: name, position, telephone, email, address and website.
- If you are a business, it is also interesting to put the opening and closing hours.
- The logo is important, but not THE MOST IMPORTANT. It doesn’t have to take center stage in design. If you want, use the back or back side to put your logo and website again.
- The texts (data) have to be read well. Put them in black, gray or choose a pantone ink. Do not use four-color for small texts.
- The less ink, the cheaper. If you use spot colors, use a maximum of 2 or 3. If you want to put an image in the design of your corporate cards, then use four-color (cyan, magenta, yellow and black).
- Look for inspiration in other cards and try to create a design that sets you apart from others, or find a good graphic designer to design them for you.
- Varnish or laminate business cards. This will protect them against heat and water. In addition, they are much more consistent to the touch than normal unlaminated cards.
- Your business cards can be the first door to a new business opportunity. Use good paper of at least 300 grams. There is a wide variety of very elegant laid and textured papers if you want to make a good impression on the recipient of your card.
Remember that advertising is the art of convincing your consumers, and it begins the moment you shake hands with a potential client and hand them your business card.
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