You want to make a perfect first impression. Printing has the power of making your business look professional and attractive.
Printing is important because it can give you an edge over competitors with their less-than-appealing promotional materials that are difficult for consumers to read or even understand what they represent, while yours will be eye-catching from across the room!
The process of printing has been around since the 20th century and is still a popular form of production today.
Back in 2001, when my colleagues and I were just starting our career in the field of printing, there were a lot of talks that digital technologies were taking over the market. And soon all information will be submitted on electronic media. And the printing industry will modestly leave the arena of the advertising business. Let’s answer the question, why do we need printing?
Time passed and we all see that cinema has not squeezed out theaters, e-books have not killed bookstores, were freshly printed paper smells so sweet. And the printing industry continues to develop and improve, being still a popular tool for presentation and sales.
Where printing is relevant?
What exhibition can do without catalogs, handouts, souvenirs? Even the visit to the exhibition itself begins with an invitation, printed and handed to you in an envelope.
Can we carry out any action without auxiliary printing materials? Everything is used here: business cards, brochures, leaflets, show boxes, dispensers, T-shirts, pens, baseball caps, flashlights and lighters, notepads, and bright stickers. All means are good for grabbing the attention of a potential buyer.
How can a sales representative tell a merchandise manager about new products and bestsellers? You can, of course, send an electronic presentation. But how much easier it is to leave a product catalog or a folder with interchangeable information in the form of leaflets or small booklets. Looking into which, standing next to the display, you can immediately see what needs to be ordered, which products are missing in principle, which ones have ended.
What printing products are relevant?
Since we have touched on retail sales, we cannot but recall POS materials that can influence the choice of a buyer, draw attention to your product, or focus on promotional products. Here we traditionally include:
- price tags,
- shelf stoppers,
- suspended mobiles,
- pallet clearance,
It is no coincidence that you can see small brochures highlighting promotions and solid catalogs – guides to the store. Any of us would rather take such a catalog and save a lot of time by focusing on the products of interest. Then it will be painful to download the same catalogs in PDF format from the store’s website, and then painfully flipping through it and looking at it on the smartphone screen.
Even when opening a mailbox, we are faced with a mass of leaflets, leaflets, invitations. Sometimes you even come across magnets and plastic cards. It seems to be spam, but since it ends up in our mailboxes no matter what, it means there is a benefit and sense in it because advertising printing WORKS!
There are many reasons why you would need a printer. For example, if you needed to print flyers for an event or brochures for your business then having a good working printer is important!
Printing is essential for any business. The message that you want to convey will come across more easily with the help of it. Printing can keep up with fast changes in customers’ needs and demands, which makes it perfect for businesses that are constantly evolving.
Cost of circulation of printed publications
Almost any customer who contacts a company has quite logical questions: what constitutes the cost of a print run? Is it possible to reduce it without losing product quality? As in any other production, the price of a print run directly depends on its cost. Which includes:
- Product type ( poster, flyer, brochure, calendar, etc.);
- Circulation size;
- Product size (final and unfolded, for example, for a booklet );
- The quality and density of the paper;
- Post-printing operations (assembly, cutting, lamination, embossing );
- Availability of a layout;
- The need for color proofing, etc .;
Jennings Print has adopted an individual creative approach to each client. Here you will be listened to and all your wishes will be taken into account. We try to provide services with the least effort and time for our customers. And we are proud that many of our clients become not only permanent partners but also our friends.
Cost of printing circulation: How to cut costs?
In both advertising and business printing, the customer always strives to reduce costs. At the same time, the quality of printed matter should not be affected. When accepting an order, our managers will definitely explain what determines the cost of a print run in your particular case. And they will gladly advise on what you can save on.
Price formation is influenced by:
- Circulation. In the case of offset printing, the larger the print run, the lower the price of a copy. If the printing is digital, then the price of a copy practically does not depend on the circulation. For very large print runs (for example, when printing newspapers, magazines, and other periodicals) it is better to use web offset printing.
- Colorfulness. If there is an opportunity to apply fewer colors, you need to use it. For example, print black and white pages on a risograph, and make the cover color.
- Replacement of costly operations. If your order initially includes foil stamping, consider replacing it with metallic ink. And offset varnish will save money that can be spent on lamination.
- Choice of paper. Expensive thick coated paper is not always needed. By choosing a more budgetary option, you can significantly save money.
- Layout. Inquire how the size of the product you have chosen is suitable for the printing technology. It so happens that by changing the size by just a few millimeters, you can significantly save materials.
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