There are many brands on the wine market, so the consumer can choose the right product for a long time. Or, as is often the case, give in to a moment’s mood and take the best bottle with a bright label. This is where every wine producer will face the question – how to draw the buyer’s attention to your product. In this situation, it makes sense to turn to professionals who know much more about wine label design than you can imagine. The competent design will attract the consumer and stimulate the first purchase.
What and with whom the design of wine labels speaks
Each buyer is looking for not only a special taste of wine but also “their” label, which is close to him in style. He may not realize it, but he is still looking, so the manufacturer’s task is to transmit values close to the customer. The best way to do this is simple: influence the buyer emotionally. The label of a favorite (or potentially favorite) drink evokes pleasant emotions and hints at the importance of the moment: here and now you buy a status product, even if the selected wine does not belong to the premium class.
Stylistics and wine labels
Alcohol label design is a way to convey information to the buyer through drawing, color, history. Therefore, the design makes it clear that reveals the essence of the message. An element is created that carries the main semantic load, while others complement it.
Color in the style of a wine label
To get a stylish label, the design must be done in a beautiful color scheme, where each shade carries its own emotional message, beats the main color. Black embodies power and elitism, red is associated with love or passion, emotionality and aggression, green with abundance, calm and reliability.
Neutral tones – black, white, and gray – are often used in the design of wine bottles and labels. They are combined with pastel tones: beige, cream, pale blue. But some manufacturers like contrasts – black with red, blue with orange. These bright solutions are immediately obvious.
When producing limited series of wines, producers sometimes take into account the trend of the season – one or another color.
Depending on the print quality and wear resistance required by the label design, the cost varies.
Label and packaging design: text and font
The design of the bottle can be bright, concise, provocative – whatever, as long as it is not faceless and incomprehensible to wine consumers. Everything is important in the text on the label: from the meaning to the size and style of the font.
Experts recommend that you choose your font style especially carefully. correlates with the message of all other elements. The best option to ensure this quality would be to develop a label design, the price of which will more than pay off due to increased market demand.
Wine label design: material and shape
Manufacturers often seek help in such a matter as label development. The price of such services is calculated on the website or together with consultants. The quality of the label material affects the cost of sales, provides durability and the desired impression of the product.
It is necessary to remember: registration of a label should cause the same associations at the buyer, as the design of wine shop if it is firm.
Creative development of labels of other brands
Creative wine design helps to stand out from the competition and encourages attention. To do this, you need to focus on the chip, which will be of interest to the consumer.
Also, to create a label, brands often hold competitions for the best design. In this case, the design of the bottle became part of one of the covert competitions. The label seems to convey the idea: “a classic recipe, like a grandmother.” Those who aspire to tradition may be interested in such a label design. The price of the product is unlikely to hit the buyer’s wallet.
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